Discover how predictive data and AI-powered tools are revolutionizing fleet operations, from lowering cost-per-mile to optimizing complex route logistics.

Moderator

James Menzies

Newcom

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James Menzies serves as the editorial director of Today's Trucking and trucknews.com. With over 24 years of experience covering the Canadian trucking industry, James brings a deep well of institutional knowledge to the stage. He also holds a Commercial Driver's License (CDL), providing him with a unique, firsthand perspective on the sector he reports on.

Panelist

Zahi Mitri

Challenger Motor Freight Booth #2444

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Zahi Mitri is the Vice President of Innovation & Technology at Challenger, leading digital transformation across fleet operations, logistics, back-office and customer experience. He focuses on applying AI-powered tools to drive efficiency, reduce downtime, and enhance decision-making for large-scale fleets. By integrating advanced telematics, data analytics, and intelligent automation, Zahi delivers practical, business-first solutions.

Panelist

Jean-Sébastien Bouchard

ISAAC Instruments Booth #2362

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J.S. Bouchard is the Chief Product Officer and co-founder of ISAAC Instruments, where he leads the mission to create North America's premier in-cab trucking solutions. With a background in computer engineering from McGill University, J.S. has spent over 15 years engaging with hundreds of trucking fleets.

Panelist

Bill Cain

Trimble Booth #1423

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Bill Cain serves as the Director of Product Management for TMW.Suite at Trimble. With more than twenty years of experience at the company, Bill has supported customers in a variety of capacities, including roles as an implementation specialist, project manager, and director of support.

What does the sustainability roadmap look like for 2026? This session explores the latest trends and practices driving corporate sustainability in the trucking industry, featuring a deep dive into the City of Toronto’s fleet strategy.

Moderator

James Menzies

Newcom

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James Menzies serves as the editorial director of Today's Trucking and trucknews.com. With over 24 years of experience covering the Canadian trucking industry, James brings a deep well of institutional knowledge to the stage.

Panelist

Sophia Sniegowski Begidzhanov

Musket Transport

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With over 10 years of experience in the private, public and non-profit sectors, Sophia has been a champion for the initiatives she’s led providing positive influence and change for Canadians today. She is currently the Corporate Communications Officer for The Musket Transport Ltd. and Commercial Heavy Equipment Training Ltd. - CHET.

Panelist

Fulya Karakas-Akgun

Polaris Transport

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Fulya Karakas-Akgun is a sustainability professional with a diverse international background. Her current work focuses on shaping Polaris’ sustainability strategy, advancing climate initiatives, and integrating sustainable procurement practices.

Panelist

Vukadin Lalovic

City of Toronto

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Vukadin Lalovic has been with the City of Toronto since 2007, currently serving as Director of Fleet Asset Management, overseeing fleet engineering, procurement, and contracts. Prior to this, Vukadin worked in the automotive industry leading engineering functions focused on system, tool, and process design for next-generation vehicles. He holds a Master of Science in Industrial Engineering and a Bachelor of Science in Mechanical Engineering, is a licensed Professional Engineer in Ontario, and a member of the Society of Automotive Engineers.

Did you know that decarbonization doesn't just happen on the road? This panel focuses on eliminating costly idle time through advanced energy storage and electrified accessories. Learn how these technologies serve as a cost-saving strategy without disrupting daily operations.

Moderator

Ken North

NACFE Booth #5353

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Ken North is NACFE’s Emerging Technologies Consultant. In his role he will assist NACFE with its work in the Messy Middle and helping fleets navigate the transition to a cleaner transportation future. With OEM and dealership experience, Ken brings a practical perspective on how clean energy technology can resolve into a user benefit. During his career Ken has been a strategist and industry leader focused on building a viable transition pathway for decarbonized transportation.

Panelist

Amir Ghajari

Prodrive Booth #5260

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Amir is an Automotive Engineer with specialized experience in commercial vehicle systems and a deep focus on zero-emission products and technologies. He is professionally committed to advancing cleaner, more efficient mobility solutions.

Panelist

Ian Langlois

C8 Energy Booth #2408

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Ian Langlois is the VP of Sales at C8 Energy, a Quebec-based clean technology firm specializing in idling elimination and APU replacement for heavy-duty trucks.

Panelist

Jeff Stuyt

Hammond AC Booth #5658

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Jeff Stuyt is the President of Hammond Air Conditioning, a division of the Omega Heavy Duty group dedicated to high-performance climate control solutions.

Electrification is transforming more than just long-haul. This session presents current electrification technologies for yard trucks, vocational vehicles, and municipal applications. Join our experts for an analysis of infrastructure strategy and total cost of ownership.

Moderator

Anaïssia Franca

CIMA+ Booth #5357

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Anaïssia Franca is CIMA+'s Market Lead for Transportation Decarbonization, bringing over a decade of experience assisting fleet operators and governments with practical low-carbon transition strategies.

Panelist

Roberto Bragagnolo

Orange EV Booth #5364

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Roberto Bragagnolo is the Country General Manager of Orange EV, a rapidly growing manufacturer of heavy-duty electric vehicles and charging systems.

Panelist

Bruce Johnson

Martinrea / Effenco

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Bruce Johnson joined Martinrea International Inc. as Vice President, Metallics in 2007. In his current position, Bruce is responsible for advancing Martinrea Innovation Development’s (MiND) mandate.

Panelist

Vukadin Lalovic

City of Toronto

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Vukadin Lalovic has been with the City of Toronto since 2007, currently serving as Director of Fleet Asset Management. He holds a Master of Science in Industrial Engineering and a Bachelor of Science in Mechanical Engineering.

Panelist

Martin Blanchet

Peterbilt Booth #2204

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Martin Blanchet is a mechanical engineer and MBA candidate who has represented Peterbilt of Canada since 2015, focusing on the electrification of transport.

Hydrogen or Batteries? Join this essential conversation on electric and hydrogen truck solutions designed to decarbonize long-haul freight. We’ll discuss infrastructure needs and share key learnings from NACFE’s RunOnLess operational tests.

Moderator

Ken North

NACFE Booth #5353

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Ken North is NACFE’s Emerging Technologies Consultant. He helps fleets navigate the transition to a cleaner transportation future, bringing practical OEM and dealership experience.

Panelist

Jerome Gregeois

Hyundai Booth #2768

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Jerome Gregeois is the Director of Commercial Vehicles at Hyundai America Technical Center, leading the engineering and planning of vehicles for the U.S. market.

Panelist

Maxime Tanguay-Laflèche

FPInnovations Booth #5256

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Maxime is an engineer and senior researcher at FPInnovations. Actively participating in the first Zero-Emission Trucking Testbed in Montreal, he provides fleets with key insights based on vehicle telemetry.

Panelist

Jamie Ally

Elemental Trucks Booth #5270

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Jamie Ally has over 15 years of hands-on experience on the leading edge of sustainable energy innovation. He is now the CEO of Elemental Trucks.

Panelist

Johan Agebrand

Volvo Trucks North America Booth #1049

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Johan Agebrand is Director of Product Marketing for Volvo Trucks North America. He has held several senior management positions in project management, powertrain development and electrical development during his more than 27 years with Volvo Group.

Technology is only as good as the person behind the wheel. Learn how to stay current with training and coaching to support energy-efficient driving behavior. Our panel discusses retrofitting, telematics, and solar-powered solutions for the modern industry.

Moderator

Leo Barros

Newcom

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Leo Barros is the associate editor of trucknews.com and Today’s Trucking and has been a journalist for 25 years. Reach him at leo@newcom.ca.

Panelist

Terry Gardiner

ISAAC Instruments Booth #2362

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Terry Gardiner is ISAAC Instruments’ Business Development Manager, based in Toronto, where he helps fleets cut costs and improve safety with ISAAC’s leading in‑cab platform.

Panelist

Jorge Moraes

K3 GreenTech Booth #5620

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Jorge Moraes is a Canadian-based entrepreneur and the CEO of K3 Green Tech Inc., where he leads innovation in sustainable mobility and telematics.

Panelist

Patrice Veillette

Intact Booth #5246

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With over 20 years of experience, Patrice Veillette is a seasoned professional in trucking, transportation, and logistics. Since 2022, Patrice has been Director, Risk Control, Transportation and Fleet at Intact.