GREENTECH CONFERENCE
BOOST YOUR SUSTAINABLE SKILLS WITH FREE, ON-FLOOR EDUCATION
At Truck World, Knowledge is not only exchanged; it is also applied. Explore daring concepts, groundbreaking solutions, and creative strategies in interactive sessions aimed at helping you decrease your fleet’s carbon emissions while cutting your operational expenses.
Join us for three days of conference at the GreenTech Pavilion situated in Hall 5. Below, you will see the timetable of sessions and their subjects.
01
Thursday, April 16
6 sessions · 11:00 AM – 4:45 PM
⚡ All sessions are first come, first served. Standing room may be available.
11:00 – 11:45 AM
Harnessing AI for Sustainable Trucking Fleets
How to use predictive data to lower your cost-per-mile and optimize routes.
Speakers
Moderator
James Menzies
Newcom
James Menzies serves as the editorial director of Today's Trucking and trucknews.com. With over 24 years of experience covering the Canadian trucking industry, James brings a deep well of institutional knowledge to the stage. He also holds a Commercial Driver's License (CDL), providing him with a unique, firsthand perspective on the sector he reports on.
Panelist
Jean-Sébastien Bouchard
ISAAC Instruments Booth #2362
J.S. Bouchard is the Chief Product Officer and co-founder of ISAAC Instruments, where he leads the mission to create North America's premier in-cab trucking solutions. With a background in computer engineering from McGill University, J.S. has spent over 15 years engaging with hundreds of trucking fleets to solve their most pressing operational challenges.
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Panelist
Zahi Mitri
Challenger Motor Freight Booth #2444
Panelist
Bill Cain
Trimble Booth #1423
Bill Cain serves as the Director of Product Management for TMW.Suite at Trimble. With more than twenty years of experience at the company, Bill has supported customers in a variety of capacities, including roles as an implementation specialist, project manager, and director of support. He leverages his deep technical knowledge to guide the TMW.Suite product roadmap.
12:00 – 12:45 PM
Trucking Towards Net Zero: Inside the 2026 Fleet Sustainability Playbook
Exploring trends and practices to drive corporate sustainability in the trucking industry in 2026, and the example of fleet sustainability at the City of Toronto.
Speakers
Moderator
James Menzies
Newcom
James Menzies serves as the editorial director of Today's Trucking and trucknews.com. With over 24 years of experience covering the Canadian trucking industry, James brings a deep well of institutional knowledge to the stage. He also holds a Commercial Driver's License (CDL), providing him with a unique, firsthand perspective on the sector he reports on.
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Panelist
Sophia Sniegowski Begidzhanov
Musket Transport
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Panelist
Fulya Karakas-Akgun
Polaris Transport
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Panelist
Vukadin Lulavic
City of Toronto
1:00 – 1:45 PM
Decarbonization While Parked: Solutions to Eliminate Idling
Eliminating idle time through energy storage and electrified accessories.
Speakers
Moderator
Ken North
NACFE Booth #5353
Panelist
Amir Ghajari
Prodrive Booth #5260
Amir is an Automotive Engineer with specialized experience in commercial vehicle systems and a deep focus on zero-emission products and technologies. He is professionally committed to advancing cleaner, more efficient mobility solutions and contributing to the global transition toward a sustainable future for the transportation industry.
Panelist
Ian Langlois
C8 Energy Booth #2408
Ian Langlois is the VP of Sales at C8 Energy, a Quebec-based clean technology firm specializing in idling elimination and APU replacement for heavy-duty trucks. Ian works with fleets to demonstrate how electrification serves as a cost-saving strategy, focusing on reduced fuel consumption and lower maintenance costs without disrupting daily fleet operations.
Panelist
Jeff Stuyt
Hammond AC Booth #5658
Jeff Stuyt is the President of Hammond Air Conditioning, a division of the Omega Heavy Duty group dedicated to high-performance climate control solutions. Jeff began his career in the mobile air conditioning industry and spent a decade in the defense sector before returning to the HVAC business in 2019. Appointed President in 2023, he is driven by a passion for manufacturing excellence and product innovation.
2:00 – 2:45 PM
Plug Into Productivity: The Future of Yard Logistics and Vocational Applications
Presenting current electrification technologies of yard trucks, vocational and municipal applications.
Speakers
Moderator
Anaïssia Franca
CIMA+ Booth #5357
Anaïssia Franca is CIMA+'s Market Lead for Transportation Decarbonization, bringing over a decade of experience assisting fleet operators and governments with practical low-carbon transition strategies. She specializes in fleet electrification planning, infrastructure strategy, and total cost of ownership analysis. Since 2021 she has served as Chair of the Board of Directors of InnovÉÉ. She holds a Master of Applied Science in Mechanical Engineering from the University of Victoria, specializing in transportation electrification.
Panelist
Roberto Bragagnolo
Orange EV Booth #5364
Roberto Bragagnolo is the Country General Manager of Orange EV, a rapidly growing manufacturer of heavy-duty electric vehicles and charging systems. An electrical engineer with over 30 years of experience, Roberto's career spans design, project management, and strategic business development across energy, mobility, and infrastructure sectors. Before joining Orange EV, he held leadership roles at Export Development Canada and spent over two decades with Siemens in international business development.
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Panelist
Bruce Johnson
Martinrea / Effenco
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Panelist
Vukadin Lulavic
City of Toronto
Panelist
Martin Blanchet
Peterbilt Booth #2204
Martin Blanchet is a mechanical engineer and MBA candidate at ESG UQAM University who specializes in innovation management for alternative transportation energy. Since 2015, he has represented Peterbilt of Canada, focusing on the electrification of transport and the potential of renewable natural gas. Martin has been a driver of the energy transition since 2010, when he began launching natural gas fuel projects.
3:00 – 3:45 PM
The Future of Freight: Hydrogen, Batteries, and the Road to Net Zero
Conversation on electric and hydrogen truck solutions to decarbonize long-haul, infrastructure needs and learnings from the RunOnLess operational tests run by NACFE.
Speakers
Moderator
Ken North
NACFE Booth #5353
Panelist
Jerome Gregeois
Hyundai Booth #2768
Jerome Gregeois is the Director of Commercial Vehicles at Hyundai America Technical Center, leading the engineering and planning of vehicles for the U.S. market. Since joining Hyundai in 2008, he has been instrumental in developing the company's first hybrid, battery electric, and hydrogen fuel cell models. A former chair of the Hydrogen Fuel Cell Partnership, Jerome has also held design and quality roles at Nissan and Renault.
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Panelist
Jamie Ally
Elemental Trucks Booth #5270
4:00 – 4:45 PM
Eco-Driving: High-Tech Coaching for High-Impact Sustainability
Keeping current with training and coaching to support energy-efficient driving behaviour.
Speakers
Moderator
Leo Barros
Newcom
Leo Barros is the associate editor of trucknews.com and Today’s Trucking. The award-winning writer holds a CDL and has been a journalist for 25 years. Reach him at leo@newcom.ca.
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Panelist
Terry Gardiner
Isaac Instruments Booth #2362
Panelist
Jorge Moraes
K3 GreenTech Booth #5620
Jorge Moraes is a Canadian-based entrepreneur and the CEO of K3 Green Tech Inc., where he leads innovation in sustainable mobility and telematics. His work focuses on high-impact projects, including retrofitting trucks into hybrid systems and developing solar-powered solutions for the transportation industry. With extensive cross-border experience in Canada and Brazil, Jorge combines engineering insight with business strategy to advance purpose-driven, cleaner transport technology.
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Panelist
Patrice Veillette
Intact Booth #5246
02
Friday, April 17
5 sessions · 11:00 AM – 3:45 PM
⚡ All sessions are first come, first served. Standing room may be available.
11:00 – 11:45 AM
The Greenest Mile: The Path to Decarbonized Urban Deliveries
Achieve your zero-carbon last-mile delivery goals with the best available electric trucks and vans.
Speakers
Moderator
Abdelhak Harbi
EMC Booth #5258
Abdelhak Harbi is the Working Group Coordinator for Project Research and Analysis at Electric Mobility Canada (EMC). Since joining EMC in October 2024, he has supported working group initiatives, funding applications, and analytical research. Abdel brings a strong background in economic analysis and policy research. He holds a Master of Arts in Economics from the University of Ottawa.
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Panelist
Kevy Stephen
Ford Pro Booth #5276
Panelist
Adam Crowston
Rizon Booth #5050
Adam Crowston is the General Manager of RIZON Truck Canada, where he leads the distribution and aftermarket support for Daimler's latest medium-duty, all-electric truck brand. With over 15 years of experience working with major brands in the heavy-duty and commercial truck sectors, Adam has been at the forefront of clean technology since 2022.
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Panelist
Scott Zion
Workhorse Booth #5359
12:00 – 12:45 PM
Automation at the Wheel: Future-Proofing Fleet Efficiency
How driving automation technologies can improve fleet efficiency.
Speakers
Moderator
Barrie Kirk
CAVI
Barrie Kirk, P.Eng., is the President of the Canadian Automated Vehicle Initiative (CAVI), the leading national voice for stakeholders in the connected and automated vehicle (CAV) ecosystem. A Professional Engineer with a B.Sc. in Electrical Engineering from Coventry University, Barrie currently leads the Trans-Canada Automated Truck Demonstration Project. His extensive career spans technology industries in Canada, the U.K., and the U.S.
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Panelist
Raghavender Sahdev
NuPort Robotics
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Panelist
Aisha Manderson
FPInnovations Booth #5256
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Panelist
Sasko Cuklev
Volvo Booth #1049
1:00 – 1:45 PM
Powering the Shift: Infrastructure Solutions for the Electric Fleet Era
A practical guide to building scalable charging infrastructure and managing grid loads.
Speakers
Moderator
Daniel Breton
EMC Booth #5258
Daniel Breton is the President and CEO of Electric Mobility Canada, one of the world's oldest associations dedicated to the electrification of transportation. A former Quebec Minister of the Environment, he made history in 2012 as the first elected official in Canada to lead a government strategy for transportation electrification. Daniel is a prolific author, having published several books on climate change and the energy transition since 2009.
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Panelist
Dave Jerman
PowerOn Booth #5250
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Panelist
Sylvain Cabanetos
Chargepoly Booth #5254
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Panelist
Ray Little
Heliox / Siemens Booth #5355
Panelist
Guillaume Brossard
Polara Booth #5214
Guillaume Brossard is the Vice President, Commercial at Polara Energy Inc., specializing in charging solutions for electric vehicle fleets. With over 20 years of expertise, he excels in designing business models that prioritize profitability and sustainability. His career includes senior roles at the Montreal Port Authority and management positions at Energir and Gaz Métro. A former commercial lawyer and member of the Barreau du Québec, Guillaume holds a bachelor's degree in law from Université Laval.
2:00 – 2:45 PM
Circular Maintenance: How Retreading and Rebuilding Define the Modern Green Fleet
Slashing total cost of ownership through high-performance retreading and remanufacturing.
Speakers
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Moderator
Adam Moffatt
OTDA Booth #2299
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Panelist
David Stevens
TRIB
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Panelist
Sim Biçer
SBS Brakes Booth #1622
3:00 – 3:45 PM
Electrified & Intelligent: The New Era of Smart Trailers
How smart trailers can improve cargo integrity and reduce the load on your engine.
Speakers
Moderator
James Menzies
Newcom
James Menzies serves as the editorial director of Today's Trucking and trucknews.com. With over 24 years of experience covering the Canadian trucking industry, James brings a deep well of institutional knowledge to the stage. He also holds a Commercial Driver's License (CDL), providing him with a unique, firsthand perspective on the sector he reports on.
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Panelist
Mark Gauer
Hendrickson Booth #2543
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Panelist
Philip Turi
ITD Industries Booth #2466
Panelist
Ralph Dimenna
Aperia Technologies Booth #5264
Ralph Dimenna is the Chief Commercial Officer at Aperia Technologies, where he oversees sales, marketing, product development, and customer experience. A seasoned leader in the commercial vehicle industry, Ralph previously served as COO of Michelin Americas Truck Tires. He holds a Master of Engineering degree from the University of Illinois and has completed executive education programs at the London School of Business and the Kellogg School of Management.
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Panelist
Frank Schneider
Philipps Industries Booth #2422
03
Saturday, April 18
2 sessions · 10:00 AM – 11:45 AM
⚡ All sessions are first come, first served. Standing room may be available.
10:00 – 10:45 AM
Session To Be Announced
11:00 – 11:45 AM
Eco-Driving: Driver Training for High-Impact Sustainability
Keeping current with training and coaching to support energy-efficient driving behaviour.
Speakers
Moderator
Leo Barros
Newcom
Leo Barros is the associate editor of trucknews.com and Today’s Trucking. The award-winning writer holds a CDL and has been a journalist for 25 years. Reach him at leo@newcom.ca.
Panelist
Martin de Repentigny
Drivewise Booth #1422
Martin de Repentigny serves as Chief Operational Officer, bringing over 30 years of expertise in advanced learning and training. A retired officer from the Canadian Forces, Martin has instructed at the university level and is a certified driving instructor. His technical and educational background is supported by a Master's degree in Engineering and a Kirkpatrick certification in the 4 Levels of Evaluation.
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Panelist
Philip Fletcher
TTSAO