Exhibit in Truck World to meet the serious trucking professionals who drive the market.
22,786 registered guests toured the aisle of Truck World 2008 looking for new products and services. They included senior executives, fleet managers, owner-operators, drivers, truck and trailer distributors, heavy-duty parts wholesalers and distributors, maintenance shop owners, manufacturers and more.
Truck World attracts buyers from coast to coast whose purchase decisions affect your bottom line. Your exhibit will be put your products and sales team in direct contact with these motivated buyers.
Top reasons to exhibit in Truck World 2010.
1. Introduce your new products. Truck World will be the first time that most of the new models will be seen in Canada. Seeing new products is the #1 reason visitors attend trade shows.
2. Demonstrate your products, hands-on. Research proves that when a visitor can touch/experience a product first-hand, they are dramatically more likely to purchase.
3. Build relationships with your existing customers. See hundreds of customers in just 3 days.
4. Increase your brand image recognition. Your exhibit puts your name, logo, products and team in front of the largest Canadian audience of trucking professionals.
5. Reach unknown prospects. The industry is changing and evolving hourly. Truck World 2010 is the perfect place to meet new prospects never before contacted by your sales team.
6. Reach prospects not contacted by your sales staff within the last 12 months. Customer needs change, contacts change, new companies enter the market... Truck World is the perfect place to make sure your sales team is in touch with the decision-makers.
7. Gather competitive intelligence. Trade shows are one of the best places to see what your competitors are doing, check out the new products and trends in the industry.
8. Shorten your sales cycle. Truck World visitors are pre-qualified buyers. They come to the show specifically looking for products, ideas and solutions. Your exhibit helps your sales team zero in on these motivated buyers and dramatically decrease the time it takes to convert a lead to a sale.
